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HathorBeauty Divinity
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The operating system for your beauty business.

Bookings, clients, marketing, your website — all in one place, all talking to each other. Replace five tools with Hathor and take your weekends back.

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The everything tax

You didn't open a salon to babysit software.

The average beauty business runs five tools — a booking app, a card reader, an email blaster, a website builder, and a notes app for formulas. Reconciling them is a part-time job. We bundled it.

Before · the duct tape

A booking app that takes a cut
A separate card reader for payments
An email tool you forget to use
A website nobody updates
Color formulas in a shared spreadsheet
Texts on personal phones
≈ $340 / month · 6 logins · zero sync

After · one place

Booking, calendar, no-shows
Stripe + POS + invoices
Email, SMS, broadcasts, automation
A website you can edit in 4 clicks
Color formulas on the client record
Messaging built in
From $89 / month · one login · everything talks

Features

I · Booking

A calendar that finally works for you.

Intelligent scheduling that prevents double-books, handles multi-staff appointments, and chases deposits automatically — so you can focus on clients, not admin.

Smart conflict detection

Room, resource and staff conflicts caught before they happen.

Multi-staff appointments

Link services across two stylists in a single booking flow.

Tokenized self-service

Clients reschedule without calling — via a unique secure link.

Deposits & no-show fees

Collect a card hold at booking time; charge automatically on cancellation.

II · Clients

Know every client like they're your best regular.

A rich, searchable client record that travels with every appointment — formula history, visit notes, tags, and lifetime metrics all in one place.

Formula history

Every colour mix, result note and timing saved against the visit.

Tags & segments

Filter by service type, frequency, or custom label for targeted outreach.

LTV & frequency

Lifetime value and rebook-rate visible at a glance on every profile.

GDPR-ready deletion

One-click personal-data erasure with an immutable audit trail.

III · Marketing

Campaigns that run themselves.

Build automation rules with a visual editor, fire email and SMS broadcasts to the right segment, and watch referral revenue compound — without touching a third-party tool.

Visual rule builder

When / Then logic for rebooking nudges, birthday offers and lapse flows.

Email + SMS broadcasts

Segment-targeted sends with open and conversion tracking built in.

Referrals & loyalty

Automatic points accrual and a shareable referral link per client.

Codes & memberships

Time-limited discount codes and recurring membership packages.

IV · Website

Your public face, live in minutes.

Every account ships with a branded public site and online booking page. Connect a custom domain, and your Google Business profile stays in sync — zero maintenance.

Public site out of the box

Services, team bios and gallery auto-generated from your account data.

Custom domain

Point your own domain with one DNS record — SSL provisioned automatically.

SEO & analytics

Structured data, sitemaps and a traffic dashboard included by default.

Google Business sync

Hours, services and photos pushed to your Google listing automatically.

V · Social

Post everywhere, from one place.

Connect Instagram, Facebook, TikTok and LinkedIn once via OAuth, then compose a single caption and let the platform fan it out to every network — on schedule, with your booking link already in the copy. Available on Growth plans and above.

Connect your accounts

One-time OAuth to Instagram, Facebook, TikTok and LinkedIn — no API keys, no third-party dashboards.

Compose once, post everywhere

Write a single caption and choose your networks; one tap fans the post out to all of them.

Schedule ahead

Queue a full week of posts in one sitting; they auto-publish at the times you set.

Content calendar

See every scheduled post across all platforms in one grid — edit or reschedule with a click.

The whole stack

Twenty-five modules, one product.

A non-exhaustive map of what you can stop paying for, signing into, and reconciling at 11pm on a Tuesday.

  • DashboardDaily cockpit · KPIs · activity
  • CalendarDay · week · month · drag-resch.
  • CRMProfiles · history · formulas
  • ServicesCatalog · packages · variants
  • StaffHours · commissions · perf.
  • InventoryRetail + back-bar · low-stock
  • Payments & POSStripe · PayPal · tips · invoices
  • SubscriptionYour plan with Hathor
  • FinancialsP&L · expenses · cash flow
  • PayrollCommissions · statements · tips
  • CampaignsMulti-step · audience · attribution
  • EmailDrips · broadcasts · templates
  • SMSTwilio · STOP · inbound replies
  • AutomationWhen → if → do · loop-guarded
  • ReferralsPer-client link · reward fulfillment
  • ReviewsPost-visit asks · GMB sync
  • Discount codes$ / % · single / multi-use
  • MembershipsRecurring · benefits · payouts
  • Public websiteAuto-generated · editor · domains
  • Client portalTokenized · mobile-first
  • MediaLibrary · galleries · brand kit
  • TrainingPrograms · modules · certificates
  • Multi-location3+ studios · per-loc reports
  • Mobile appBranded for your studio (Pro+)
  • IntegrationsStripe · PayPal · SendGrid · Twilio

Illustrative outcomes

What good looks like on Hathor.

fewer no-shows
38%
Typical in the first 90 days after enabling SMS reminders + a deposit policy.
rebook rate
+22%
Six-week refresh automations turn one-time guests into regulars.
saved per week
11 h
Owner-hours reclaimed from booking, bookkeeping, and email.
extra revenue / quarter
$8.4k
From win-back automations alone, modelled on a 6-stylist studio.

Illustrative figures based on typical results — not a guarantee of outcomes.

Pricing

Simple pricing for every stage

Start with the essentials and upgrade as your locations, team, and client base expand. All plans include a 14-day free trial — no credit card required.

Billing cycle
  • 1 location

    Starter

    $89/mo

    billed monthly

    Solo practitioners · 1 chair

    • Online booking + calendar
    • Clients CRM
    • Services + products
    • Stripe checkout
    • Email + SMS reminders
    • Basic public website
    Start free
  • 1 location

    Growth

    $189/mo

    billed monthly

    Up to 8 staff

    • Everything in Starter
    • Full public website
    • Marketing campaigns
    • Email marketing
    • Social media publishing
    • Sell training programs
    • Limited automation
    • Up to 8 staff
    Start free
  • Most popular
    Multi-location

    Pro

    $389/mo

    billed monthly

    Up to 25 staff

    • Everything in Growth
    • Custom domain
    • Multi-location
    • Full training academy
    • Mobile-app branding
    • Full automation
    • Up to 25 staff
    Start free
  • Multi-brand

    Enterprise

    Custom

    Tailored to your brand

    Multi-brand · 25+ staff

    • Everything in Pro
    • White-label mobile app
    • Full API access
    • Dedicated CSM
    • SLA & priority support
    • Custom integrations
    • Unlimited staff
    Talk to sales

All prices in USD. Annual billing saves up to 17%. Start free — no credit card required.

Trusted by 2,400+ studios across 18 countries

  • Lumière
  • NOVA SALON
  • Atelier Rose
  • Clarity
  • The Strand
  • FORME

Customers

Salons that outperformed their old stack.

  • We cut our no-show rate from 14% to under 4% in the first six weeks. The deposit flow alone paid for the subscription.

    Isabelle Moreau

    Owner, Lumière Hair Studio

    12 staff · 2 locations · On Professional since 2022

  • I finally have one place for everything. My colour history, my automations, my website. It actually talks to itself — no Zapier, no spreadsheets.

    Marcus Klein

    Founder, NOVA Salon, Berlin

    28 staff · 3 locations · On Pro since 2023

  • The rebook automations brought in an extra €6,000 last quarter without me lifting a finger. That is real money for a studio our size.

    Amara Diallo

    Director, Atelier Rose, Lyon

    6 staff · 1 location · On Starter since 2024

FAQ

Questions we get a lot.

Still not sure? Our team is online most days and replies within a few hours. No chatbots.

Message the team

The people behind every booking

It all comes back to the person in the chair.

Every reminder, every rebook, every colour note Hathor keeps exists for one reason — the client who walks back through your door.

One more thing

Try Hathor free for 14 days. Bring your weekends back.

No setup fees. No long-term contract. Full access to every feature from day one — with free migration help from our onboarding team.

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